Do whitening toothpastes work?

Choice looked at 17 toothpastes and spoke to dental experts to discover if there was any truth to marketing claims. Their investigation concluded that despite the claims of “advanced formulas”, “extreme-clean” and “micro-cleaning crystals”, no-frills toothpastes would produce the same results at a fraction of the price.

In particular, whitening toothpastes were the worst culprits. Their ability to label products as whitening stem from the fine print, as the promise is the result of stain removal rather than an actual whitening treatment.

Ultimately, Choice recommends (and She’s Apples concurs) that the most important considerations for maintaining good oral health should be:

  • Fluoride – the most important ingredient in toothpaste.
  • Regular care – brushing in the morning and at night with a good toothbrush and soft brushing motion.
  • Flossing – cleaning in between your teeth to prevent small pieces of food from becoming trapped.
  • Diet – be mindful that the breakdown of sugars and carbohydrates by the bacteria in your mouth produces acid, which can attack enamel and begin the decaying process.

View the Choice investigation

Read the SMH article

Make an appointment with Sydney CBD dentist, Dr Angela Kemm, for professional tooth whitening today.

She’s Apples Dentistry is located in the Sydney CBD at Suite 703, 60 Park Street. To make an appointment, please call 9264 5333.